Pelumi Awoyemi
Freelance Copywriter & Content Strategist
As a seasoned content writer with six years of experience, I bring stories to life through words that captivate, inform, and inspire. My passion for storytelling drives me to create compelling narratives that resonate with diverse audiences while meeting precise business objectives.
Expertise & Focus
I specialize in developing strategic content that combines creativity with technical precision:
- SEO-optimized website content and landing pages
- Environmental and sustainability writing
- Product descriptions that convert
- Clear, accessible digital publications
- Strategic content planning and execution
- My approach balances creative expression with data-driven insights to create content that not only engages readers but also delivers measurable results.
Professional Journey
Currently serving as Team Lead at Panachora, where I develop environmental and sustainability content, my experience spans global organizations including Alibaba Group and DailyPost UK. This international exposure has equipped me with a versatile perspective on content creation across different markets and industries.
Education & Continuous Learning
I’m currently pursuing a Master of Science in Sustainable Development, Management and Policy at Modul University Vienna, building on my previous Master’s in Geography from the Nigerian Defence Academy. My unique educational background in environmental sciences and technology enriches my content with depth and authenticity.